TikTok has quickly become one of the most popular social media platforms today. Their unique format and tailored content attract users of all ages from different places all over the world.
Just like any social media platform today, influencers are using TikTok to earn money. Social media influencers aren’t a new thing. They have been around since Instagram started to boom in popularity. And a new platform like TikTok opens up a world of different opportunities for content creators and individuals that were “late” to Instagram.
But if you’re new to the platform, figuring out how to get TikTok views and make money from it can be tricky. In fact, it can be outright confusing at times. And one of the most common questions that people have is, “How Many Views Do You Need to Make Money on TikTok?”
Many people assume that you will need millions upon millions of TikTok views and followers to start earning money, but that is far from the truth. Many companies prefer using “micro-influencers” with relatively smaller followings but more active engagements, which means you no longer need giant followings to start earning money.
Do You Need a Large Following to Earn Money on TikTok?
This is one of the most common questions people have about becoming a TikTok influencer. The answer to this is yes and no. As a general rule of thumb, the more followers you have, the more views you will get and in turn, the more money you will make.
As a social media influencer, you will have a lot of opportunities to make money. Your income will come from advertising, paid posts, partnerships with brands, and others.
For example, TikTok has recently launched the Creator Fund. It was created to show appreciation to the community and reward their creativity. TikTok created the fund to allow creators to earn money doing what they love. However, to qualify for this fund, you will need a minimum of 10,000 followers, 100,000 views in the last 30 days, and be over the age of 18.
But again, these aren’t the only ways to make money on TikTok. The platform offers a wide range of opportunities for people to earn money, which is why it’s so attractive.
How To Earn Money on TikTok?
As we mentioned earlier, there are more than a few ways to earn money on TikTok. In this section, we’ll take a look at a few of them, and if any of these methods grab your interest, then it might be time for you to make an account and start creating content.
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Growing & Selling Accounts
This is a pretty popular method people use to earn money on TikTok. It’s become especially popular in the e-Commerce realm.
Basically, to do this, you’re going to have to find a specific niche. Once you’ve found a niche, you have to start making unique, engaging, and consistent content. Ideally, you would want the content to attract potential customers of whatever products you plan to sell.
Through TikTok live, many users, brands, and companies sell their products to their followers. So, once you’ve reached a significant following in the niche, you can reach out to brands and companies to sell your account. Garnering a following might take some time, and you really have to know how to make engaging content to make this worthwhile. But once you have an account ready to sell, it isn’t too hard to find a buyer.
Once a following is built on a specific niche account, you can contact businesses that might be interested in buying your account and converting your followers.
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Going Live and Collecting Donations
TikTok Live is an excellent way for people to earn money, and not just through selling their products. Just like on Twitch, viewers can make donations to creators in the form of coins.
Users can buy coins on TikTok for a specific price. Users on TikTok can buy 100 coins for around $1.39 and make donations to creators they enjoy. Creators can then turn the coins into diamonds, which they can then cash in via PayPal.
Basically, this is a built-in monetizing feature that can make earning on the platform very easy.
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Making Content
This is the most obvious way to make money on TikTok. All you have to do is create consistent and engaging content. By doing this, you attract more followers and views on your videos.
If you reach a certain number of followers (10,000 to be exact) and meet all of the other requirements from above, you can join the TikTok Creators Fund. However, you don’t even need to have that number to start making money.
Many brands are now doing campaigns with micro-influencers who have relatively smaller followings but a lot of dedicated followers who engage with their content. Through brand-sponsored content, you can also make some significant cash on the TikTok platform.
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Managing Accounts & Influencer Campaigns
Lastly, once you’ve learned the ins and outs of the platform and the know-how to get views on TikTok, you can become a social media manager. This involves taking control of entire accounts and figuring out what content to post, what content not to post, and when to post it.
You can also be in charge of just a single campaign for a specific influencer. Either way, this involves knowing how to make quality content for TikTok and how to market it. But if you understand how to do this, it can be an excellent way for you to earn money.
Conclusion
A large number of followers and views on TikTok can increase your chances of earning money. However, you don’t necessarily need a large following to make it on the platform.
There are many different ways to become an influencer and earn money on TikTok. All you need to do is find a niche and learn Tiktok’s ins and outs. You can even make money by managing other people’s accounts should you not want to be an influencer yourself.
Regardless of which method you choose, these are all great ways to capitalize on the new digital platform that is taking the world by storm.
You can read additional TikTok articles here.
