How to Get Paid on TikTok

The TikTok app offers some of the most varied and fun content on the internet. But aside from using the app to look at funny videos, there are many users flocking to TikTok in hopes of making a living.

Nowadays, the term “influencer” is pretty well-known. There are people that use their social media brands to earn money and make a living. And for a lot of them, it’s a decent living.

Join the Creator Fund

One of the simplest and easiest ways to get paid on TikTok is through the Creator Fund. TikTok created a special fund for creators who make high-quality and engaging content on the platform.

Before trying to get paid on the platform through the creator fund, you need to make sure you’re eligible. Currently, the minimum requirements for accounts looking to get paid on TikTok are:

Be at least 18 years old
Be a US, France, Germany, Italy, or Spain-based creator
Have at least 100,000 views on your videos in the last 30 days
Have at least 10,000 followers
Have an account that abides by community guidelines

The amount that you get paid on the Creator Fund may vary depending on a number of factors. This can include how many people follow you, the views on your videos, and the quality of your engagement. Generally, the higher and more impressive your metrics and statistics on TikTok, the more you will get paid through the Creator Fund.

This method is only ideal for people with an established following on TikTok. If you don’t qualify for the Creator Fund though, there are other ways for you to get monetized on TikTok, which we’ll explain below.

Paid Partnerships (Sponsored Content)

Before the Creator Fund, paid partnerships were the primary way for people to monetize their TikTok accounts. If you can get enough eyes or the right people to watch your content, then many advertisers will fall in line to get their products in your videos. And the best part is that you get to charge advertisers for allowing them to place a product in your videos or to endorse them.

Nowadays, TikTok has a Creator Marketplace. This is a segment of the app dedicated to connecting content creators with advertisers. When you’re on the Creator Marketplace, brands and advertisers can find your profile when trying to start a marketing campaign.

There are many people that make a living on TikTok through paid partnerships. And like any other career, it will take time to get enough clients and advertisers to make enough money to sustain yourself. But with enough work and by posting the right type of content, you’re bound to catch an advertiser’s eye eventually.

Besides, you don’t even need the marketplace to attract advertisers. If brands can see that your content reaches enough of their target demographic, they’ll be eager to advertise through your account. And compared to the Creator Fund, it’s much easier to earn money on TikTok through paid partnerships.

Live Gifting

One of the newest features on TikTok is TikTok live. Creators with over 1,000 followers can decide to go live on TikTok and engage directly with their fans in real time. So, you might be wondering, how exactly do you make money through TikTok lives?

On TikTok live, there’s a built-in tipping feature that allows your audience to send you tips in the form of gifts. Different gifts offer a different value, which you can then exchange for real money and withdraw to your bank account.

Sell Merchandise

Another cool way you can make money on TikTok is by selling merchandise. This requires you to direct users away from the platform to the website where you sell your merchandise. Most of the time, creators with a dedicated fan base have a very easier time selling merch as fans are eager to support the creators they love watching.

Merch doesn’t have to be clothes, which is the case with most creators on TikTok. Many popular TikTokers sell mugs, custom-made notepads, cases, and more.

Decide what your audience would be most interested in, create some products around your audience’s interests, and you have just created yourself an extra source of revenue from TikTok.

How Much Money Can You Make on TikTok?

Since there are so many ways that creators can monetize their TikTok accounts, the amount you can earn on the platform varies greatly. The large majority of TikTok creators hardly make any money because they are either just starting out or don’t have a big following just yet.

However, those that have spent a lot of time and put in the effort to build a real business out of their TikTok account can make 6-figures quite easily. And in rare cases, the biggest stars on the platform can make 7 and in some cases 8 figures per year out of their personal brands.

That said, building your audience and creating engaging content on TikTok is hard work. So, while there is great potential to earn money on TikTok, understand that it is far from a get-rich-quick scheme.

Conclusion

Having a large following on TikTok can allow you to create multiple different streams of revenue for yourself. From the TikTok creator fund to product reviews and sponsored posts, the opportunities to make money with your personal brand or business are truly endless.

With that said, every creator has a slightly different approach so don’t worry if you’re not making money just yet. Focus on building an audience and keep learning until you find what types of monetization work best for you and your brand.

You can read additional TikTok articles here.